Here Comes Heart Day
Wednesday, February 7th, 2007
Call me a Valentine’s Day Scrooge. Seeing card aisles light up with red and pink makes makes me groan. There are high expectations to be romantic and extravagant. Friends who are single might be particularly grumpy around others who are not. Is it all because of outside pressure? Exactly how important is Valentine’s Day?
At the risk of all things being relative, I would suggest that Valentine’s Day is as important as a person perceives it to be. As such, I imagine that everyone has unique traditions that correspond to that level of importance. For the 14 couples who are married on Valentine’s Day at the Empire State Building every year, I hope the day is marked with romance and renewal. For others, the day may simply bring back memories of past sweethearts, a first valentine, or a particular romantic dinner. Couples might enjoy Valentine’s Day as a free pass to do something special, like go out dancing, or take a weekend away. A crew of girlfriends may spend the evening together for a fun night out.
I feel like advertising helps to promote a mentality that the affection exhibited in a specific 24-hour period is valued more highly than during the rest of the year. Personally, I regard Valentine’s Day as arbitrary, at best, mainly because the date doesn’t correspond with anything significant to JG or me. (more…)

